Tulane Football
Let’s Make Waves
Industry: Sports Media Types: Broadcast, Digital, Outdoor
New Orleans’ relationship with Tulane football goes back generations, but the team’s fan base has diminished. After almost 40 years of playing football off campus, the Tulane Green Wave is coming home to its rightful place in a storied neighborhood – uptown New Orleans. Rather than leverage the university’s historic past, Peter Mayer’s season ticket campaign for the new stadium focuses on creating new traditions. There’s only one beginning, one season of firsts: Let’s Make Waves.



