Mellow Mushroom

Mellow Mushroom had developed a new, limited-time menu but needed an identity to bring it to life. We gladly accepted the challenge of selling one of our favorite foods – bacon. The ask was simple: Get people into Mellow Mushroom to experience the new menu and cocktail items. Make it fun. Make it memorable. And make it “mellow.” We started from scratch in developing an identity for the event, mixing tongue-in-cheek language with a slight mountain vibe and a look reminiscent of Hatch Show Print posters. In the end, it not only got people talking, it got them squeezing into a booth.