The National WWII Museum
Road to Berlin
Industry: Tourism, Attractions & Hospitality Media Types: Broadcast, Outdoor, Print
Campaign Components: Broadcast, Outdoor, Guerrilla, Print, Media Planning and Placement, Research
With aggressive visitation goals, The National WWII Museum aims to be a must-see attraction for tourists. However, with New Orleans offering visitors so much to see and do, it was essential to work the museum into tourists’ already packed itineraries.
Our Cultural Insight indicated a greater striving for authenticity and balance on the part of visitors. Many New Orleans tourists are seeking fun and frivolity, but are also looking to balance these experiences with authenticity and depth. Through creative that rips a page from the playbook of movie releases, visitors were lured to the museum with a promise of walking in the shoes of a soldier. Since the campaign launched, the museum has experienced record-breaking attendance and achieved 122% of its visitation goals.
