New Orleans Saints

Before the Saints were Super Bowl champs, they weren’t necessarily known for winning. That made filling the Superdome difficult. But we knew that New Orleanians were fiercely loyal. We just needed to give them a reason to care beyond the outcome of a game. Through a series of campaigns, we showed how NFL football was different in New Orleans, helping to create a deeper connection between the Saints and their fans. Our work worked, garnering an EFFIE, and in 2006, we helped sell out the Dome, a first for the franchise and a trend that has continued ever since.