Sanderson Farms

I Believe

Industry: Food & Beverage Media Types: Broadcast

Sanderson Farms is a company founded on heartfelt American values. And what better time to share those values with consumers than during the holidays that bring us all together? In a series of videos, Sanderson Farms proudly declares its belief in family, faith and country.

To put our client’s beliefs into action, we helped create a full-length version of the 4th of July “I Believe” song, and Sanderson Farms pledged to donate $1 to the USO for each download.