Hancock Bank / Whitney Bank
Fanplastic
Industry: Financial Services, Sports Media Types: Broadcast, Outdoor, Print, Products & Packaging
The rivalry between the New Orleans Saints and Atlanta Falcons is epic. We knew that holders of the Whitney Saints Visa® Debit Card were hard-core, card-carrying fans, so we stoked the rivalry fire a little bit more with this sweepstakes campaign designed to increase card usage. The term “Roasted Falcon” became a rallying cry for Saints fans at games, at tailgates and in social media.
